Charmaine Choi
Freelance Designer, Design & Branding
- Role
- Creative Director at Biggar & Leith
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Charmaine Choi
I love telling stories through a variety of mediums—digital, traditional, or anything in…
Experience
Creative Director
Jan 2016 — Present · NY, US
Starting with Malfy Gin, collaborated with the client to develop the brand world across POS, activations, digital, and print campaigns. Following its acquisition by Pernod Ricard in 2019, continued to build new brands from the ground up, including Starlino Aperitivo, Starlino Cherries, Stambecco Amaro, and Spytail Rum. Led brand world development for Firelli Hot Sauce and Shanky\'s Whip.Key responsibilities: Managing brand managers\' design requests, crafting and implementing compelling creative solutions for impactful marketing materials, overseeing vendor partnerships (animators, designers, photographers, digital agencies, video production), and ensuring brand consistency across all touchpoints.
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