Charmaine Musonza
Digital Marketing Executive - Outreach & Acquisition @StepChange Debt Charity
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WORK HISTORY
Digital Marketing Executive - Outreach & Acquisition @StepChange Debt Charity
StepChange Debt Charity is a registered charity with over 30 years of experience, offering free, confidential advice and support to anyone who’s worried about debt. My role primarily focuses on scalable partner outreach, promotional campaigns and content marketing, ensuring visibility in search engines (SEO) and the delivery of high-quality content on third-party websites: • Working with the relationship management team to promote best practices and identify opportunities that generate content, web links and traffic from partner websites (B2B) • Ongoing management of StepChange Media Representatives, co-created alongside Senior Media & PR Officer (Group represents the charity in interviews/articles, broadcast media, podcasts, social media content) E.g, Andy’s Man Club social video series, NHIC/DGCOS guest podcast appearance, NerdWallet & ALA Insurance article contributions • Festive/Christmas campaign management 2023: leading meetings and team tasks, Studio design briefs and approvals, YouGov polling & securing promotion from Outreach contacts: VoucherCodes, Network Rail, Money Saving Expert, Smart Money People, Nerd Wallet, USDAW, Mates in Mind • Liaising with the content team, business development and media teams to deliver seasonal campaign activity (B2C) • Using web analytics, search tools and current trends to identify content/campaign opportunities, keyword targets and competitor analysis (Buzzstream, Google Analytics) • Building strong outreach relationships with website owners and partners to generate digital content/promotional opportunities • Supporting marketing manager, the wider team and external agencies to deliver charity-wide campaigns with partners across paid, earned and owned media channels (reviewing paid social results, assisting with OOH marketing) • Reporting ads to Google for trademark infringement (StepChange impersonators) or harmful lead generators
EDUCATION
University of Brighton
Bachelor of Arts - BA, English Literature
ABOUT CHARMAINE MUSONZA
A determined, personable, and articulate professional with a 2:1 BA in English Literature…
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