Char-Lynn Griffiths

About Char-Lynn Griffiths

15+ years of expertise in marketing research, with a focus on delivering actionable insights through innovative storytelling and data visualization. Recently certified in foundational AI Agentic Workflows, and AI prompt engineering for customer research needs. Building foundational research programs like brand tracking, segmentation, and aligning research with strategic marketing goals. Past contributions at Intuit Mailchimp included managing research roadmaps, translating data into impactful narratives, and expediting vendor processes to reduce time-to-insights significantly. These efforts supported award-winning campaigns and strengthened brand awareness. Dedicated to leveraging research to drive data-informed strategies, enabling teams to achieve measurable business impact.

Experience

1. Staff Market Researcher

   Faire

   Sep 2024 — Present · Atlanta, GA, US

   Spearhead foundational research programs to shape marketing strategies, including brand tracking and segmentation. • Collaborate with marketing leadership to establish learning priorities that align with business objectives. • Conduct creative concept testing, resulting in actionable insights that enhanced campaign effectiveness.

Education

• The University of Georgia

  Bachelor of Arts in Journalism

  2003 — 2007

Skills

• Market Research
• Data Analysis
• Cross-Functional Team Leadership
• Photoshop
• Media Planning
• Microsoft Excel
• Marketing Research
• Analytics
• Survey Design
• Qualitative Research
• Research Design
• Copy Testing
• Marketing
• Advertising
• Social Media
• Hair Care