Charly Hoyle

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHARLY HOYLE

a Head of Content and Creative, and Senior Motion Art Director with 14+ years of experience leading motion, video, and content direction for global luxury, fashion, beauty, and lifestyle brands. I specialise in defining motion as a core part of brand visual language, delivering story-driven content across social and digital platforms through a blend of strategic leadership and hands-on craft.I lead motion and video end to end, from concept development and storyboarding through on-set direction, camera operation, post-production, and delivery. My work spans campaign launches, evergreen storytelling, and culturally relevant brand moments across Instagram, TikTok, YouTube, and digital ecosystems, with a consistent focus on clarity, craft, and brand integrity.Across in-house and agency environments, I’ve held senior leadership roles overseeing global motion output, managing internal teams and freelance partners, and establishing scalable motion frameworks. At ELEMIS, I led global video and motion, authored the Motion & Video Bible, and helped embed motion as a defining brand asset across campaigns, retail, and digital. This work supported award-winning launches and record-breaking engagement, including social campaigns achieving 2.97% engagement rates, multi-million impressions, and category-leading product performance across global markets.At FaceGym and Callaway, I directed motion- and video-led campaigns across international markets, balancing creative ambition with commercial and brand objectives. My experience includes capturing fashion- and culture-led narratives such as behind-the-scenes content, interviews, live moments, and campaign storytelling, alongside hero and evergreen assets.I work closely with founders, creative directors, and senior marketing stakeholders to ensure motion output is cohesive, elevated, and aligned with brand values. My background spans luxury fashion, beauty, sport, and editorial, with collaborations including ELEMIS, Frameless, FaceGym, Callaway, Condé Nast, ITV, L’Oréal, Sephora, and Vogue. I bring a considered, rigorous leadership style and believe motion design plays a central role in how modern brands communicate identity, craft, and purpose.