Charly Hillman

WORK HISTORY

EDUCATION

ABOUT CHARLY HILLMAN

A global social media, digital marketing, and influencer strategist with 15+ years of experience driving growth, building brand fandom, and leading award-winning campaigns across entertainment, technology, beauty, and consumer brands.At Tubi, I spearheaded global organic social strategies and led the digital campaign behind the 2023 Super Bowl “Interface Interruption,” which earned five Cannes Lions awards and contributed to multi-million follower growth. I developed high-impact, culture-driving activations that amplified audience engagement across domestic and international markets.Previously at Tinder, I doubled the brand’s TikTok following organically and launched 90069, an original fan-driven creator series that achieved 697.6M views. I also led influencer-driven initiatives like the Women in Web3 campaign, distributing 2,500 NFTs and securing nearly 500K impressions, positioning Tinder as an innovator in real-time community marketing and creator partnerships.At VaynerMedia, I directed digital strategy for brands including Budweiser, Johnson & Johnson, and E! Entertainment. I launched Budweiser’s first global influencer program—recognized by Forbes—and oversaw multi-country activations such as Budweiser x Tomorrowland. These experiences deepened my expertise in developing authentic, culturally resonant influencer collaborations that drive global fan engagement.Earlier, as Director of Social Media at Cogent Entertainment Marketing, I developed cross-platform social and influencer strategies for top brands including Joan Smalls, Pat McGrath, America’s Next Top Model, eos, Hasbro, Samsung, and 3x1. I also supported luxury product launches for LVMH clients through influencer activations, high-profile events, and press initiatives.With a proven track record scaling global creator ecosystems, leading multicultural engagement strategies, and building brands at the intersection of culture and community, I am excited to bring my expertise to a forward-thinking, globally recognized organization.Open to on-site or hybrid opportunities in New York City and exploring ways to build the next chapter of global fan engagement and influencer innovation.