Charlotte Charly Chow
Seo Strategist & Writer @PetLabCo.
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WORK HISTORY
Seo Strategist & Writer @PetLabCo.
London, GB
Leading SEO content optimisation for a high-traffic, product-led brand, focusing on scalable growth and content discoverability across both search and AI platforms.• 3X blog visibility in 6 months through data-led internal linking, structured schema, and AI-enhanced editorial frameworks.• Implemented AI-powered topic clustering and content workflows, improving efficiency by 30%.• Partnered cross-functionally with product and marketing to align search-driven content with user intent and funnel performance.
EDUCATION
Brunel University of London
Masters, Creative & Professional Writing
University of Leicester
BA (Hons), English Language and Literature, General
SKILLS
ABOUT CHARLOTTE CHARLY CHOW
LLMs, Search Engines, and AI-generated UGC might be changing the way brands approach content strategy in 2026, but some things remain key fundamentals: do the right thing for your user, in a way that is easy for people and robots to see, and make the conversion/retention journey simple.As a senior content strategist, SEO specialist and copywriter, I\'ve spent the last decade or so helping consumer brands like PetLabCo, Vision Direct, Carphone Warehouse, Fraser Hart and a wide range of healthcare & SaaS clients to- Maximise organic traffic through smart content optimisations and user-focused content design- Improve conversion rate by ensuring content answers user questions, drives demand, and resolves blockers- Generate ROI through previously non-converting content channels (particularly blogs and informational channels), by monetising informational content without detracting from quality- Join up marketing channels by aligning blog strategy with CRM, social and advertorial approaches- Achieve ambitious overall marketing targets for customer acquisition, conversion and retentionCurrently I\'m helping the pawsome PetLabCo. team to boost visibility and conversions through content. By building new, AEO/LLM-friendly content strategies and refreshing helpful content, we\'re seeing significant growth across citations, organic visitors and impressions.I\'d love to connect with other content and SEO professionals to chat about LLM, AI, and the other challenges you\'re tackling this year!
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