Charly Jarrett
Associate Director, Integrated Fundraising and Innovation @Public Outreach Fundraising
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WORK HISTORY
Associate Director, Integrated Fundraising and Innovation @Public Outreach Fundraising
CA
Lead integrated fundraising strategy across digital, telefundraising, and face to face channels to improve acquisition, conversion, and retentionBuild forecasting and benchmarking systems to set client goals, measure progress, and guide investment decisionsDesign multi channel donor journeys and testing frameworks that align with KPIs, ensuring campaigns deliver consistent growth and meaningful donor experiencesAdvance innovation in AI, analytics, and process design while representing Public Outreach through annual benchmark reports and sector presentations
EDUCATION
Institute for Sustainable Philanthropy
CERTIFICATE IN PHILANTHROPIC PSYCHOLOGY, Philanthropy
Simon Fraser University
Bachelor of Arts (BA), Communications
SKILLS
ABOUT CHARLY JARRETT
I am an Associate Director of Integrated Fundraising and Innovation at Public Outreach, bringing more than 15 years of experience in digital strategy, fundraising, and nonprofit transformation. I lead multichannel programs that align to deliver optimal results. My expertise spans analytics, campaign storytelling, advertising, AI integration, and e-commerce, applying for-profit precision to mission-driven work.I continue to present at national and international conferences on digital strategy, AI, and identity-driven fundraising. At Public Outreach, my focus is turning digital complexity into clarity so nonprofit partners have strategies that are both human-centered and data-informed.While advancing automation and innovation, I emphasize that long-term giving is always rooted in real contact with donors. I ground my work in philanthropic psychology, creating donor experiences that foster identity, wellbeing, and belonging while driving sustainable growth.
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