Charl S. S.

WORK HISTORY

EDUCATION

ABOUT CHARL S. S.

An experienced Marketing Economist, a highly specialised marketing professional who sits at the intersection of data science, consumer psychology, and macroeconomics. While a standard marketer might focus on how to tell a story, a marketing economist focuses on the mathematical \"why\" behind market behavior. I use economic theory to predict how changes in price, income, and competition will impact consumer demand and company revenue. Data driven and evidence based resulting in actionable quantitative driven marketing strategies.Core Responsibilities - building bespoke frameworks to ensure every marketing financial resource spent is an investment with a predictable return (ROMI).Elasticity Modeling: Determining how sensitive customers are to price changes. For example, if we raise prices by 5%, will the drop in volume be offset by the increase in margin?Market Signaling: Analysing how a brand’s tactics and actions will be interpreted by competitors and consumers.Econometric Forecasting: Using historical data to predict future sales trends, accounting for external factors like inflation, interest rates, or seasonal shifts.Customer Lifetime Value (CLV) Analysis: Using DCF (Discounted Cash Flow) principles to determine exactly how much a company should spend to acquire a single customer.Key FrameworksMarketing economists often apply rigorous mathematical models to \"soft\" marketing concepts. For example, to calculate the Optimal Advertising Expenditure, they might use the Dorfman-Steiner Condition.In an era of \"Big Data,\" businesses are drowning in information but starving for insight. A marketing economist provides the causal bridge. The Bottom Line: A marketing economist turns a marketing department from a \"cost center\" into a \"profit engine\" by applying the cold, hard logic of economic scarcity to the creative world of brand building.Philosophy Surround yourself with people that push you to do better. No drama nor negativity. Just higher goals and higher motivation. Good times and positive energy. No jealousy, no stalkers, no hate. Don’t sit on the sidelines without acknowledgement. Simply bringing out the best in each other. Being part of someone’s network is a joint privilege, not a number (quality not quantity networks)- this is a privilege, exit the network, or be purged… ‘Warren Buffet I am not an optimist, I am not a pessimist, instead a realist. A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.Winston Churchill, 18••••65, British Prime Minister, Nobel 1953