Charlotte Craig
PROFESSIONAL \'UNICORN\' | AGILE, CREATIVE, DIGITAL MARKETING LEADER DRIVING BUSINESS RESULTS
- Role
- Digital Marketing Lead at JCB North America
- Location
- Savannah, GA, US
- LinkedIn followers
- 500 followers
About Charlotte Craig
With over a decade of experience in digital marketing, media strategy, and audience…
Experience
Digital Marketing Lead
Jun 2024 — Present · Savannah, GA, US
Own digital strategy for paid and organic channels.>RFP\'d and onboarded a new Agency of Record (AOR) within a 4-month period.>Successfully launched a new JCB Teleskid paid media campaign, leveraged globally for JCB.>Developed the \"Monster Jam Driver vs. Driver\" JCB games content series in partnership with Feld >Entertainment, featuring four truck drivers (two challenges are now live).>Achieved over 100% year-over-year growth in organic social figures across all channels in impressions, engagement, engagement rate, and video views.>Implemented a process with our agency that led to the sale of a machine through an organic Instagram message.>Fully re-optimized the.com site to enhance SEO presence, improving health from 20% to 54% according to SEMrush.
Education
CEA Barcelona Center
International Business
2013 — 2013
University of Florida - Warrington College of Business
Master of Business Administration - MBA
2020 — 2021
Universitat Autònoma de Barcelona
International Finance
2013 — 2013
University of Delaware
Bachelor of Science (B.S.)
2011 — 2015
Skills
- Advertising
- Social Media
- Microsoft Powerpoint
- Project Management
- Youtube
- Html
- Digital Media
- Flow Charts
- Public Relations
- Media Relations
- Digital Marketing
- Dreamweaver
- Competitive Analysis
- Buzzfeed
- Javascript
- Corporate Events
- Kantar
- Event Planning
- Social Networking
- Social Media Marketing
- Teamwork
- Microsoft Excel
- Powerpoint
- Media Planning
- Public Speaking
- Microsoft Office
- Sales
- Event Management
- Access
- Venue Search
- Customer Service
- Marketing Strategy
- Sports
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