Charlotte Kokernak

About Charlotte Kokernak

Resourceful, collaborative, and communicative event and project leader keeping timelines and budgets on track and achieving deliverables. Career Expertise: Event & Project Scope | Growth Marketing | Stakeholder Management | Project Needs Assessment | Resource Allocation | Deadline / Timeline Management | Milestones | Benchmarks | Return-on-Investment (ROI)| Forecasting | Budget Management | Reporting | Due Diligence | Contract Negotiations | Risk Management | Process Improvements | Efficiency | Team Collaboration | Client Needs Proficient in MS Office, Asana & Monday, Zoom & Go to Webinar, and InDesign.

Experience

1. Senior Event Marketing Specialist

   Mitratech

   Jan 2022 — Present · Portland, OR, US

   I joined Mitratech January 2024 through its acquisition of Mineral.• Leads the development of the annual event strategy, goals, calendar, and working with sales and marketing senior leadership to meet the business objectives as well as ensures its execution.• Works closely with Mineral C-suite and executive leadership to develop event strategy, goals, and speaking opportunities. • Creates and implements event processes, feedback, and reporting procedures.• Generated and manages company event budget.• Ensures events are documented and visible to all stakeholders for organizational alignment. Reports out on event data, ROI, and key learnings.• Leads pre-event planning for lead and engagement strategy, promotion, awareness building, special events, and preparation of on-site attendees as well as speakers.• Collaborates with Marketing Operations to ensure efficient, accurate, and timely campaign tracking and ROI measurement.• Collaborates with Corporate Marketing, Product Marketing, and fellow Growth Marketing teammembers on all aspects of lead generation, messaging, and speaker management related to events.• Drives data-driven approach to evaluating events post-event and recommends improvements as well as event selection.• Strategizes closely with both revenue partner teams and new logo sales teams on pre and post-event follow-up to ensure nurturing and conversion of leads.• Coordinates speaker and topic selection as well as preparation for all events.• Schedules and facilitates the Growth Marketing webinar program.• Assists with logistics for corporate events such as user conferences.

Education

• University of Oregon

  Bachelor’s Degree, Sociology