Charlotte Gunn
Director of Digital Content @Wallpaper
Signup · Get unlimited contacts
WORK HISTORY
Director of Digital Content @Wallpaper
London, GB
Digital and social strategy for Wallpaper*, the world\'s most trusted design brand. Devising and executing an audience growth plan with long-term value for Wallpaper* whilst maintaining the strength of brand.In my first eighteen months in the role, social media engagement has increased by over video views by 218% and sessions are up 60% YoY. As a result, digital revenue is in double-digit growth.I pioneered and executed the launch of Weekendpaper* – a new long-read newsletter offering focused on off-platform engagement and brand building.I also launched a new luxury lifestyle site, theblendjournal.com managing design, site build and editorial offering.
EDUCATION
University of Portsmouth
BA Media Studies, Journalism, video production, documentary making
London College of Printing
Foundation Studies in Art & Design, Photography
SKILLS
ABOUT CHARLOTTE GUNN
Content, Strategy, Partnership, Innovation: Leading creative and editorial teams to deliver storytelling that resonates with the consumer, is authentic to all brands and forwards the business goals.Passionate about the intersection of Creative and Business strategy for Gen Z to Millennial to mature audiences.The fast paced world of managing and growing audience engagement is where I thrive. I have a track record of driving growth in established and burgeoning brands, using lean startup methodology and a data-driven approach to rapidly develop and test new ideas.Having led market-leading brands, I excel in dynamic, demanding environments. I\'m interested in how media can thrive amidst the rise of AI – we are in a new age and need to adapt accordingly.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.