Charlotte Glass
Senior Product Marketing Specialist @Zendesk
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WORK HISTORY
Senior Product Marketing Specialist @Zendesk
San Francisco, CA, US
EDUCATION
UC Santa Barbara
Bachelor's degree, Double Major in Communication and Human Biology (Biological Anthropology), Honors College of Letters and Sciences
The Wharton School
Product Management and Strategy: Professional Certificate
ABOUT CHARLOTTE GLASS
B2B Marketing Specialist. Product Advocate.I specialize in creating messaging that connects with target audiences, clarifies product offerings, and drives campaign success—outcomes achieved by understanding customer journeys and generating clear, engaging content (ex. case studies, infographics, sales enablement, blog, web, social). I emphasize the importance of data analytics and dynamic go-to-market (GTM) strategy that spans multiple channels. Through it all, I seek to balance strategy with creativity to position brands and their products as industry front-runners.My dedication for successfully marketing technology products is rooted in my passion for technology. I have helped drive cloud migration within two organizations and observed first-hand the transformative effects that followed. Ultimately, I am inspired by the purpose of connecting people with products that will improve their lives and workdays.
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