Charlotte Detwiler

National Account Partnership and Engagement Manager @Fósforo Spirits

New York, NY, US

Brand Development Strategy: Consulted boutique mezcal brand from ideation, collaborating cross-functionally with CEO, Founder, and Regional Sales Representatives to achieve distribution in +15 states within 2 years of launch.· Brand Storytelling and Education: Crafted strategic brand storytelling and mezcal education to amplify market reach and drive sales growth, including +640 cases of the newest expression within the first month of release. · Partnership Development: Initiated and nurtured strategic partnerships with distributors and influencers, with a collection of +2 million followers, at marketing events catalyzing collaborative growth initiatives and fostering valued relationships.· Event Campaign Logistics Management: Executed +12 marketing campaign events, including venue selection, on-site execution, and merchandise management, ensuring seamless operations and high attendee satisfaction.