Charlotte Boutz-Connell

About Charlotte Boutz-Connell

I align business goals with consumer needs to guide insights-driven solutions. Clients…

Experience

1. VP Client Solutions

   Strum

   Jul 2013 — Present

   Strum leads financial brands forward through business intelligence, brand and culture alignment, and powerful storytelling, to evolve their future positioning and accelerate results.Experience- Business development, account planning and relationship growth- Data analytics, lifestyle segmentation, personas, content strategies - Brand culture training development and facilitation - Team training, mentorship and ongoing cohesion- Strategic marketing and communications- Naming, brand development, advertising- Transformational change management to align organizations around their brandIndustry Focus- Billion dollar financial institutions nationwidePrevious Roles- Direct of Client Success 20••••24- Sr. Account Manager & Social Media Strategist 20••••16

Skills

• Strategy
• Social Media Strategist
• Guiding Insights-Driven Creative
• Copywriting
• Account Management
• Email Marketing
• Manage Client Relationships
• Strategic Brand Consulting
• Art Direction
• Ideation & Conceptual Thinking
• Business Development
• Advertising
• Fostering Client Relationships
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Blogging
• Integrated Marketing
• Strategic Creative Development
• Digital Strategy
• Business Strategy
• Project Management
• Social Media
• Start-Ups
• Creative Direction
• Brand Positioning Strategies
• Creative Strategy
• Leadership
• Marketing
• Brand Architecture
• Creative Development
• Brand Development