Charlotte Ashton
Founder & CEO @Implicit Advisory Limited
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WORK HISTORY
Founder & CEO @Implicit Advisory Limited
GB
Implicit Advisory is a specialist business advisory firm helping established SMEs and owner-managed businesses plan and execute profitable exits.We work with businesses generating £500k+ EBITDA across a range of sectors, providing M&A-informed strategic advice, value creation planning, and hands-on implementation support. Our approach is built on accountability — we don’t just produce a plan, we work alongside the business to deliver it.Our clients have achieved a 1.5x increase in retained profits and 30%+ increases in offer multiples, with accelerated speed to market through our network of boutique M&A sector advisers.I developed the Scaling to Succession programme — a CPD-accredited framework covering strategic positioning, operational efficiency, financial optimisation, governance, management team development, and exit readiness. The programme is designed for owner-managers who want to maximise the value of their business before, during, and after a transition.I work closely with accountants, solicitors, wealth managers, and financial advisers to deliver joined-up exit planning for their clients. If you have a client thinking about succession, sale, or long-term value creation, I’d welcome a conversation.
SKILLS
ABOUT CHARLOTTE ASHTON
Most business owners spend decades building something extraordinary but leave money on the table when they step away. Not because they lack ambition, but because they didn\'t plan for the moment that matters most. That’s the gap I close. I’m Charlotte, founder of Implicit Advisory. I work with owner-managers of established SMEs — typically businesses generating Profits of >500k — to build, protect, and ultimately realise the value in their business. Whether an exit is 18 months or five years away, the work starts now. The Implicit approach is different from most advisers in the Corporate Finance space. We are 100% independent, the goal is not to transact the sale of businesses, but to significantly increase value and put business owners in control of exit timescales and success. We don’t just write a report and leave you to work out what to do next. We build M&A-informed value creation plans, then work alongside you as business owner to implement them, with accountability baked in at every stage. The results speak for themselves: Clients profit by 1.5x, we secure 30%+ higher offers, and more favourable deal structures and ensure advisory costs align to outcomes. The practical approach to creating a state of \"perpetual readiness\" also accelerates speed to market, through a national network of boutique M&A sector advisers built over the last 20+ years in CF and PE. I developed Scaling to Succession, the UK\'s first CPD-accredited exit planning programme to help owner-managers transition from “I know I should plan my exit” to \" I know why I need to plan and how\". The bite-size digital lesson content, practical templates and resources complement the value creation planning process covering everything from strategic positioning, operational efficiency and organisational team development to financial optimisation and governance — all through the lens of what acquirers and investors actually value. If you’re an accountant, solicitor, wealth manager, tax or financial adviser, I support your client to prepare for success. I work collaboratively with professional advisers, not in competition to make your client’s business significantly more valuable and protect legacy. On a personal note, I\'m married with one daughter and I love any challenge that takes me out of my comfort zone. Charity trek to Petra 2025 | Wim Hof Norway Expedition 2023 | London to Paris Cycle If you are a business owner thinking about your next chapter, or have a client who needs support let’s talk. Link in bio
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