Charlotte Yocom

VP of Marketing & Growth @Texas Bay Credit Union

Houston, TX, US

Major Duties & Responsibilities:Lead strategic marketing and growth initiatives for Texas Bay Credit Union, overseeing brand, digital, and member engagement strategies.Manage high-profile partnerships including Houston Astros and Houston Dynamo FC, driving regional visibility and community engagement.Direct all aspects of marketing operations, including campaign development, performance analytics, and cross-functional collaboration.Recruit, mentor, and scale a high-performing marketing team, growing from 2 to 6 members.Spearhead digital transformation efforts, including the launch of a new website and enhanced member experience platforms.Key Achievements:Growth Leadership: Texas Bay has been one of the fastest-growing credit unions in the region over the past 4 years, consistently outperforming market averages.Award-Winning Website: Led the development of a new website that won 1st place in the Cornerstone League Pinnacle Awards.Brand Reputation: Texas Bay has over reviews and has been the #1 5-star credit union since 2021.Recognition: Multiple Houston Chronicle Best of the Best awards over the past 4 years.Media Coverage: Featured in Houston Business Journal for exceptional growth and strategic success.