Charlotte Rostern Yates
Senior Partnerships Manager @Pgl Travel
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WORK HISTORY
Senior Partnerships Manager @Pgl Travel
KEY RESPONSIBILITES• Creating and driving the strategy for partnerships, which was established as a core new strategic pillar in PGL’s growth plan in 2022, ensuring we can continue to deliver our life-enriching experiences to children and families.• Working in a solo capacity, pulling on resources across the business, to grow revenue with stretch through the full marketing mix.• Using data and insight to manage, strengthen and grow some of the most important existing commercial relationships in the business as well as maximising the joint marketing rights opportunities across channels.• Identifying and setting up new commercial partnerships, focusing on partners who have a shared vision for adventure and enriching young lives, and driving halo partnerships which help our master brand credentials as well as grow share of voice in the consumer market.KEY SKILLS:• A proven track record in identifying, winning and managing partners, and growing commercial opportunities.• Strong commercial acumen with a real passion for driving revenue and increasing brand reach. • Extensive experience of executing national brand partnerships as well as a keen understanding of the role of local and regional partnerships. • A data-first approach, competent in analysing booking data to make recommendations for growth as well as a good understanding of targeting, segmentation and brand positioning.• Ability to work collaboratively and get people on side, showing determination, tenacity and persuasiveness.
EDUCATION
The University of Birmingham
Bachelor's degree
Darland High School
High School
University of Gloucestershire
Graduate Diploma
University of Central England
Postgraduate Diploma
Yale Sixth Form College
High School
SKILLS
ABOUT CHARLOTTE ROSTERN YATES
A highly motivated, commercially-driven marketing professional, experienced in building relationships with a wide range of stakeholders to drive revenue growth and increase brand awareness.
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