Charlotte Wilkinson

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHARLOTTE WILKINSON

Graduate from Manchester Metropolitan University with 2:1 in BA(Hons) International Fashion Promotion On behalf of a group assessment at university, I volunteered to attended Graduate Fashion Week 2016 where our #getaHEAD campaign for Ashley Williams was shortlisted for the award of Fashion New Media Award.Level 6 Units- International Fashion Promotion - Involving the internationalisation of companies- Marketing Analytics - Not all marketing decisions are emotional. Keep in mind rational and logical thinking to affirm the decisions- Strategic Fashion Communications - Using creative and innovative promotional materials to examine communication strategies of fashion brands and designers-Research Project - Dissertation on a chosen subject involving research, analysis and evaluating.Level 5 Courses:−Fashion Operations - Legal requirements of goods and services. Focuses on business management and CSR policies.−Digital Promotion – Explores the use of digital media channels and how this affects the consumer.−Creative Fashion Directions – focuses on creating innovation, multi-platform responses of visual communication in the world of international fashion−Synergy Level 4 Courses:−Fashion Promotion - Focuses on promoting a product or organisation, through advertising, PR and sales promotion−Fashion Communication – Creativity exploring computer aided design and tools to communicate awareness through storyboards and look books.−Fashion Industry – Focuses on market analysis, global market and manufacturing such as sourcing.−Global Fashion Cultures – Explores how clothes can create meaning, nationally and globally.