Charlotte White

About Charlotte White

I’m a senior brand, marketing and category leader motivated by building brands that genuinely grow — not just creatively, but commercially and culturally.Over the last 20 years, I’ve driven growth, brand transformation, and innovation-led value creation across large scale, complex CPG portfolios, working across the UK, North America, Europe and Asian markets. I’ve been at my best when brands or categories have lost momentum and needed clarity, confidence, and renewed relevance — shaping strategy and execution to restore growth and unlock new opportunity.I combine classical marketing excellence — consumer insight, positioning, communications, and activation — with AI-enabled insight methodologies that sharpen judgment and accelerate progress. Used thoughtfully, AI strengthens decision-making rather than replacing it. I’ve applied it to accelerate insight generation, inform category and portfolio strategy, pressure-test brand and innovation choices, and improve the speed and effectiveness of creative and go-to-market development, embedding it into everyday ways of working.My experience spans Personal Care, Beauty, Health, Food and Beverage, with a track record of reversing decline, building scalable innovation pipelines, and delivering sustained revenue and margin expansion. Along the way, I’ve created award-winning brand platforms, led high-profile cultural and sports partnerships, and helped elevate creative and communications effectiveness at scale.At heart, I’m a practical brand builder and people leader — focused on building capability, strengthening teams, and creating momentum — and I do my best work where ambitious growth, dynamic leadership, and modern capability come together.I am based in North East United States, in the Tri-State area.

Experience

1. Global Client Director Senior Strategy Director (VP) - Us & International

   One Strategy Studio

   Dec 2024 — Present · NY, US

   Senior leader for North America and Global client engagements within a global strategy, insight, and innovation consultancy. Leading brand strategy, category growth, and innovation programmes for major CPG clients including Unilever, Bacardi, Reckitt, Philips, Haleon and Nestlé across Personal Care, Beauty, Health, Food, and Beverage.Applying AI-augmented insight and foresight methodologies to shape brand positioning, communications strategy, portfolio strategy and scalable innovation roadmaps, accelerating decision-making and improving confidence at critical growth moments.

Education

• University of Bristol

  1st, History

  1996 — 1999

Skills

• Strategy
• Brand Development
• Segmentation
• Marketing
• Brand Architecture
• Marketing Management
• Brand Management
• Marketing Strategy
• Marketing Research
• Management
• Customer Insight
• Fast-Moving Consumer Goods (Fmcg)
• Fmcg
• Market Research
• Marketing Communications