Charlotte Smith
Assistant Director, Corporate Services @Portsmouth City Council
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WORK HISTORY
Assistant Director, Corporate Services @Portsmouth City Council
Strategic and operational responsibility for multi-disciplinary function, including customer services, digital customer experience and transformation, and award-winning marketing and corporate communications for a large and complex public sector organisation • directly responsible for 70 staff • assistant director for wider directorate encompassing HR, IT, legal and democratic services • delivering corporate digital customer transformation programme • leading on commercial revenue generating approach via innovative PortCreative agency • leading on marketing, communications, digital and customer service partnerships •
EDUCATION
Editorial Centre, Hastings
Diploma in Journalism, pre-entry training
University of Portsmouth
Master of Business Administration - MBA (distinction)
University of Southampton
Bachelor of Arts, English (first class)
Solent University
CIM professional diploma, Marketing
SKILLS
ABOUT CHARLOTTE SMITH
MBA qualified senior leader with extensive experience leading across a range of local government services and disciplines, developing and implementing innovative approaches and driving continuous improvement and commercialisation. Leading on a range of high profile corporate programmes and initiatives, including the Imagine Portsmouth partnership project to create a new vision for the city for 2040. Delivering the digital customer transformation programme, realising cumulative savings of £6m. Having started out a print journalist with a first class English degree, I am also a Chartered Institute of Marketing (CIM) qualified marketeer and corporate communications professional. Experience includes successfully developing and delivering corporate communications strategies, acting as communications advisor to chief executive and senior officers, developing creative targeted marketing and social marketing campaigns, managing high profile media issues and crisis communications, delivering effective internal communications, and managing web and social media. Currently responsible for marketing and communications, including market research and engagement, digital customer experience, customer transformation and customer services at Portsmouth City Council as assistant director of the wider Corporate Services directorate. Responsible for developing and delivering our marketing and corporate communications and customer services strategy and leading and managing marketing, communications, market research, graphic design, digital customer experience, including customer transformation programme, and traditional offline customer services.
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