Charlotte Paffe
Vice President of Ecommerce @Andie
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WORK HISTORY
Vice President of Ecommerce @Andie
NY, US
EDUCATION
Parsons School of Design - The New School
Fashion Marketing (MA)
University of Calgary
Bachelor of Arts (B.A.), Social and Cultural Anthropology
ABOUT CHARLOTTE PAFFE
Twelve years of experience driving ecommerce growth of sales and profitability through acquisition & retention strategies. Developed DTC businesses in both start-up and corporate environments, single & multi-brand businesses and premium & luxury brands. Recognized leader with an affinity for organizational design and team building. Technically savvy & comfortable with complex digital ecosystems. Demonstrated ability with all digital pillars - site optimizations, digital operations, CRM, CX, product management, digital marketing and full-funnel paid media.
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