Charlotte Paffe
Vice President of Ecommerce & Digital Product
- Role
- Vice President of Ecommerce at Andie
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Charlotte Paffe
Twelve years of experience driving ecommerce growth of sales and profitability through acquisition & retention strategies. Developed DTC businesses in both start-up and corporate environments, single & multi-brand businesses and premium & luxury brands. Recognized leader with an affinity for organizational design and team building. Technically savvy & comfortable with complex digital ecosystems. Demonstrated ability with all digital pillars - site optimizations, digital operations, CRM, CX, product management, digital marketing and full-funnel paid media.
Experience
Vice President of Ecommerce
Feb 2025 — Present · NY, US
Education
Parsons School of Design - The New School
Fashion Marketing (MA)
2012 — 2013
University of Calgary
Bachelor of Arts (B.A.), Social and Cultural Anthropology
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