Charlotte Newbold
Transformation Manager Ukie @Sanofi
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WORK HISTORY
Transformation Manager Ukie @Sanofi
Oncology Brand Launch – Commercial Secondment (3 Months)Embedded within the Oncology franchise during UKIE launch, leading priority initiatives to drive early uptake and establish strong market positioningOwned end-to-end development and approval of core promotional materials and campaign content, ensuring compelling clinical narrative and full complianceLed congress strategy and execution, optimising brand presence and customer engagement at key national meetingsDirected integrated omnichannel activation across field, digital and congress touchpoints to deliver a cohesive and impactful customer journeyAnalysed early launch performance and customer insights, implementing targeted optimisation actions to accelerate growthHeld accountability for commercial launch budget allocation, optimising investment across channels to maximise ROI In parallel to core transformation responsibilities including:Leading strategic transformation initiatives across UK & Ireland to accelerate commercial performance, digital engagement and operational effectiveness.Partnering with senior leadership to embed new ways of working that enhance customer impact, improve cross-functional execution and drive sustainable growth in a complex, regulated environment.Championing the adoption of AI, data-driven decision making and omnichannel excellence to strengthen brand execution and field effectiveness.Driving cross-functional collaboration across Commercial, Medical and Market Access to ensure initiatives translate into measurable business outcomes.
EDUCATION
Newlands Girls School
A Levels, Business Studies, Media Studies, English Literature, Theatre Studies
CIM | The Chartered Institute of Marketing
Professional Certificate in Marketing (Digital Marketing), Marketing
ABOUT CHARLOTTE NEWBOLD
Marketing and transformation professional with 10+ years’ experience in the pharmaceutical industry across brand management, digital engagement and strategic delivery.Currently undertaking a commercial secondment within an Oncology launch, leading key campaign initiatives, congress activity, omnichannel execution and commercial budget oversight.Alongside hands-on brand delivery, I lead UKIE initiatives that strengthen digital execution, embed AI-enabled ways of working and enhance cross-functional performance in complex, regulated environments.Recognised for a collaborative leadership style and the ability to translate strategy, data and innovation into practical action that drives meaningful customer impact.
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