Charlotte Koeppen

About Charlotte Koeppen

I am a Senior Partner Brand Manager with over 6 years of experience cultivating strategic partnerships in the fast-paced technology and automotive industries. In my role, I serve as a brand expert and trusted advisor to Google clients and top-tier auto OEMs, including Nissan, Ford, General Motors, Volvo, Mazda, and more.My core responsibilities include providing consultative guidance, reviewing marketing materials, and ensuring meticulous alignment with Google\'s brand standards for products like Android Auto, Google built-in, and Digital Car Key. I leverage a proactive and solutions-oriented approach to manage complex project workstreams and drive the successful delivery of partner-led campaigns.In addition to client management, I am passionate about mentorship and process improvement, consistently identifying and implementing scalable solutions to enhance team efficiency and improve client service.

Experience

1. Senior Partner Brand Manager, Android for Cars

   Huge

   Aug 2023 — Present

   Developed and maintained key partnerships with Google clients and top-tier auto OEMs like Nissan, Ford, Mazda, Volvo, and General Motors across the Android Auto, Google built-in, and Digital Car Key programs-As a brand expert, advocated for, defended, and ensured Google brand standards were upheld by providing strategic counsel and proactive guidance on all partner-led campaigns-Managed project workstreams and day-to-day client relationships with internal teams, agency partners, and external OEMs to ensure all marketing deliverables aligned with Google\'s brand guidelines-Mentored junior team members by sharing brand updates and facilitating opportunities for professional growth in client relationship management and brand compliance-Identified and implemented scalable solutions to improve the overall brand review process, driving continuous process improvements and translating complex client needs into actionable plans.

Education

• Western Michigan University - Haworth College of Business

  Bachelor of Business Administration - BBA, Advertising and Promotion

  2015 — 2019

• Universidad Iberoamericana

  Advertising

  2018 — 2018