Charlotte Hyde

WORK HISTORY

ABOUT CHARLOTTE HYDE

I love building emotive, powerful brands for seemingly functional products. Currently, I am on a mission to change the perception of period underwear as Chief Marketing Officer of ohne, the period care startup. Because why should period underwear be a functional, boring purchase when lingerie is not? Before that, I\'ve worked for Accenture Song (global advertising agency), in-house at the VELUX Group HQ (world\'s leading manufacturer of roof windows) and Weber Shandwick (global PR agency). Some things I\'m proud of: As someone who specialised in brand for most of her career, taking the leap to Chief Marketing Officer at ohne and taking on full responsibility for both brand and growth marketing Led Lazy Oaf x ohne period underwear collaboration (first of its kind) with unreal commercial results The award-winning Indoor Generation campaign with The VELUX Group. With over 150 million+ video views and over a million social media engagements, the campaign raised awareness of the health risks of living in a bad indoor climate. Shortlisted at Cannes Lions, won X1 graphite (silver) pencil at D & AD, X2 gold Epica and X2silver Eurobest My work on the ALDI account at Weber Shandwick, where we transformed the perception of the ALDI brand in the UK Featured on the Danish equivalent of Marketing Week (Markedsforing) 30 under 30 list 2019 - https://markedsforing.dk/mlist/2020/charlotte-hyde-talent