Charlotte Headon
Tiktok Shop Us - Content & Creator Manager, Personal Care @TikTok
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WORK HISTORY
Tiktok Shop Us - Content & Creator Manager, Personal Care @TikTok
Seattle, WA, US
EDUCATION
University College Dublin
Bachelor's Degree, English and Film
Grafton Academy of Design
Design Course, Dress Design and Dress Making
Dublin Institute of Design
Graphic Design Certification, Graphic Design
SKILLS
ABOUT CHARLOTTE HEADON
Creator and social marketing leader with 6+ years of experience across creator marketing, social, and e-commerce-driven growth.Currently at TikTok Shop, I build and scale creator affiliate programs within Beauty & Personal Care—focusing on creator matchmaking, incentive strategy, and community education/growth to drive affiliate-led GMV. My work centers on turning creator participation into repeatable, performance-driven programs that increase content supply, improve efficiency, and support long-term brand growth on the platform.Previously, I worked across influencer and social marketing roles at Studio Marketing and OM Digital, supporting global brands and creators through high-impact campaigns across multiple platforms and markets.My career has taken me from Ireland to NYC, London, LA, and now Seattle, shaping a global perspective on creator culture and social commerce.Outside of work, I enjoy drawing, hiking, and walking my two Australian Shepherds (best dogs ever—no bias at all). Let\'s connect!
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