Charlotte Haab

About Charlotte Haab

Self-starting and motivated senior marketing director with 10+ years experience. Proven…

Experience

1. Director of Online Acquisition

   Blue Apron

   Mar 2023 — Present

   Leading the performance marketing team to acquire new customers, and generate revenue growth\\\\n• Driving Blue Apron\'s omni-channel marketing mix, including offline and online channels to drive customer growth through acquisition tactics and win back of churned customers\\\\n• Oversight/ownership over $60M+ working media budget\\\\n• Driving acquisition growth across all digital/offline channels including SEM, SEO, social, display, video, affiliate, TV, CTV, Direct Mail, Insert, DOOH and audio\\\\n• Owning budgeting, forecasting and channel mix allocation across the entire paid marketing program as well as spearheading optimizations to achieve KPI targets\\\\n• Managing cross-channel promotion strategy\\\\n• Owning/managing all media agency and 3rd party vendor relationships\\\\n• Owning marketing attribution capabilities incl. media mix modeling, multi-touch attribution as well as building out and advancement of these capabilities for use in planning and day-to-day channel management\\\\n• Primary marketing liaison to FP & A, finance and analytics teams\\\\n• Developing and maintaining strong company culture & morale\\\\n• Managing team of 5 direct reports\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Emerson College

  BA, Journalism, Advertising & Public Relations, and Entrepreneurial Studies

• Stowe High School

  High School Degree,