Charlotte Gates
Global Marketing Manager, B2b Tradeshows and Events @IHG Hotels & Resorts
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WORK HISTORY
Global Marketing Manager, B2b Tradeshows and Events @IHG Hotels & Resorts
Denham, GB
End to end project ownership; stakeholder management, budget, creative improvement strategy, project planning/timelines, communications, delivery, feedback analysis. • Supplier relationship management and negotiations to protect event budgets & ROI across various event components AV, catering, content, production, venue hire, registration APP and Appointment Build.• Working along-side senior commercial leaders (VP, Director) and presenting in regional forums to secure stakeholder buy-in and deliver on an aligned events project. Ensuring regular check-ins, status reports on registrations, budget reviews, analysis on ROI and event satisfaction reporting. • Managing multiple tradeshow projects, doubling previous portfolio to manage trade event participation in new markets: Arabian Travel Market, ILTM Cannes, Meetings Africa, ILTM Singapore. • Experience in coordinating evening events, internal conferences and virtual events for up to 600 attendees; key priority being to creatively drive engagement in the lead up and during the event.• CVENT Event Management certified; building effective registration, comms, reporting & websites (FLEX)
EDUCATION
Beaconsfield High School
A-Levels, Business, Economics, Maths, French
University of Plymouth
BA: International Business with French, International Business
Ecole Supérieure de Commerce de La Rochelle
Commerce International, International Business/French
ABOUT CHARLOTTE GATES
Dynamic, target driven self-starter with a real ability to organise people, complete tasks to a deadline and prepared to take on new challenges. Possesses excellent communication skills and keen eye for detail with the aptitude to learn quickly and determined to develop a successful career in the events industry. Turned around a 500 pax face-to-face conference into virtual event in 8 weeks to drive collaboration and sales in 2021, during a challenging time in the hospitality industry; feedback - 100% want to attend our virtual event again!
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