Charlotte Anthony

About Charlotte Anthony

I bring 13+ years of marketing leadership experience across nonprofit, education, healthcare, science, and small-to-medium business sectors. I am passionate about transforming complex industry topics into clear, compelling marketing strategies that educate, inform, and drive action. My background includes leading brand strategy, campaign development, digital advertising, content, events, and lifecycle marketing, with a strong focus on aligning strategy with execution. I collaborate closely with cross-functional teams to deliver integrated marketing programs that support organizational goals and measurable growth.AREAS OF EXPERTISEMarketing Strategy & LeadershipBrand strategy, market research, positioning, campaign planning, integrated marketing programsCreative, Content & ProductionCreative direction, multimedia production, content strategy, editorial planning, project coordinationTools include Adobe Creative Cloud, Canva, CapCut, Figma, FigJamDigital Advertising, SEO & AnalyticsPaid media strategy, performance optimization, search and audience analyticsPlatforms include Google Ads, Meta Ads, LinkedIn Campaign Manager, YouTube Ads, GA4, Google Tag Manager, Ahrefs, SEMrush, Moz, Hotjar, YoastCRM, Automation & Lifecycle MarketingLead management, email and SMS marketing, marketing automation, audience segmentationPlatforms include HubSpot, Salesforce, ActiveCampaign, MailChimp, Constant Contact, Mailjet, TextedlySocial Media & Community EngagementOrganic and paid social strategy, audience engagement, conversational marketingTools include Sprout Social, Hootsuite, Buffer, ManyChat, native platform managementMedia Relations & Brand MonitoringPublic relations, media outreach, reputation management, digital listeningPlatforms include Cision, Meltwater, Muck Rack, PR Newswire, Brandwatch, Talkwalker, Google AlertsWeb, UX & Technical CollaborationWebsite management, UX collaboration, CMS oversightPlatforms include WordPress, Wix, Webflow, Drupal, HTML, MiroEvents, Partnerships & Revenue SupportEvent and trade show marketing, webinars, outbound campaigns, budgeting, vendor and membership developmentTools include Eventbrite, Zoom Events, GoToWebinar, Bill.com, Almabase

Experience

1. Director of Marketing

   Metafoodx

   Feb 2026 — Present

Education

• Tel Aviv University

  Master of Arts - MA

• University of Washington

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

• University of Washington

  Bachelor of Arts - BA, Near and Middle Eastern Studies

Skills

• Communication
• Social Media
• Feature Articles
• Event Management
• Public Speaking
• Data Analysis
• Leadership
• Writing
• Higher Education
• Teaching
• Marketing Communications
• Creative Writing
• Community Outreach
• Marketing
• Journalism
• Editing
• Customer Service