Charli Rousseau
Director of Product Design, Foundational Leads @NBCUniversal
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WORK HISTORY
Director of Product Design, Foundational Leads @NBCUniversal
Los Angeles, CA, US
EDUCATION
University of Southern California
Master of Arts (M.A.), Professional Writing, Emphasis: Fiction, Screenwriting
UCLA
Summer Media Workshops, Film/Cinema/Video Studies
North Carolina School of the Arts
Rising Filmmakers, Film/Cinema/Video Studies
University of Southern California
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT CHARLI ROUSSEAU
Seasoned designer/writer with a strategic digital-first, user-centric mindset. Scientist by nature, artist by trade. My background includes:• data-driven marketing (agency and in-house)• tech (UX writing, e-commerce, content marketing, startups, apps, web development, streaming)• beauty and consumer goods• film / commercial scripting and production• social media (content creation, consumer listening)• digital and print media• blogging, creative writing and storytelling• public and media relations (domestic and international)• journalism/publishing and news programmingI love to lead innovative brands to success and mentor young writers seeking a creative outlet or career.Specialties: content design; improving user experience and engagement; identifying and developing key strategic messaging; brand codes and voice/style guidelines; writing for SEO and CRM; voice search optimization; UI, UX and CX; message testing; trend research; cross-departmental communication management; brand storytelling; B2B and B2C communications; goal strategizing; omnichannel marketing; digital marketing; email marketing; social media content; short-form and long-form content; mentoring and leading creatives.Other Skills: pitching, presenting, public speaking, concepting, Content Management Systems (e.g, WordPress), Figma/Sketch/InVision/Zeplin, Adobe Creative Suite, Microsoft Office, AP/Chicago Style, HTML/XML, planning photo shoots, producing film shoots, budgeting, hiring, conversational French and Chinese.
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