Charli Rousseau

About Charli Rousseau

Seasoned designer/writer with a strategic digital-first, user-centric mindset. Scientist by nature, artist by trade. My background includes:• data-driven marketing (agency and in-house)• tech (UX writing, e-commerce, content marketing, startups, apps, web development, streaming)• beauty and consumer goods• film / commercial scripting and production• social media (content creation, consumer listening)• digital and print media• blogging, creative writing and storytelling• public and media relations (domestic and international)• journalism/publishing and news programmingI love to lead innovative brands to success and mentor young writers seeking a creative outlet or career.Specialties: content design; improving user experience and engagement; identifying and developing key strategic messaging; brand codes and voice/style guidelines; writing for SEO and CRM; voice search optimization; UI, UX and CX; message testing; trend research; cross-departmental communication management; brand storytelling; B2B and B2C communications; goal strategizing; omnichannel marketing; digital marketing; email marketing; social media content; short-form and long-form content; mentoring and leading creatives.Other Skills: pitching, presenting, public speaking, concepting, Content Management Systems (e.g, WordPress), Figma/Sketch/InVision/Zeplin, Adobe Creative Suite, Microsoft Office, AP/Chicago Style, HTML/XML, planning photo shoots, producing film shoots, budgeting, hiring, conversational French and Chinese.

Experience

1. Director of Product Design, Foundational Leads

   NBCUniversal

   Nov 2023 — Present · Los Angeles, CA, US

Education

• University of Southern California

  Master of Arts (M.A.), Professional Writing, Emphasis: Fiction, Screenwriting

  2001 — 2004

• UCLA

  Summer Media Workshops, Film/Cinema/Video Studies

  1996 — 1996

• North Carolina School of the Arts

  Rising Filmmakers, Film/Cinema/Video Studies

  1995 — 1995

• University of Southern California

  Bachelor of Arts (B.A.), Journalism

  1997 — 2001

Skills

• Editing
• Cms
• Creative Writing
• Online Advertising
• Direct Marketing
• Content Strategy
• Brand Development
• Public Relations
• Internal Communications
• Content Management
• Media Relations
• Google Analytics
• Photoshop
• Editorial
• Copywriting
• Journalism
• Press Releases
• Digital Media
• Digital Marketing
• Web Content
• Email Marketing
• Marketing
• Copy Editing
• Social Media
• Newspapers
• Marketing Communications
• Facebook
• Feature Articles
• Wordpress
• Creative Direction
• Advertising
• Magazines
• Online Marketing
• Content Development
• Adobe Creative Suite
• Storytelling
• Newsletters
• Blogging
• Publishing
• Video