Charlie Stone

Marketing Research Analyst @Integra LifeSciences

Princeton, NJ, US

Responsible for all secondary market research analytics for the Tissue Technology and Codman Surgical Specialties divisions. Supporting Marketing, Sales, Pricing, and Investor Relations with competitive intelligence, market share and procedure level data. Providing analytics for tactical and strategic planning. • Designing and maintaining quarterly dashboards to track the performance of Integra’s products vs. competitors and to view changing market conditions. Provides monthly share reports and competitive intelligence. Also produces reports to track sales vs. budget. • Create targeting databases comparing internal sales vs. procedures by facility. These databases are being used to find high volume accounts and have increased sales. • Build Quantitative Buying Process models from primary market research data. Present insights to marketing teams, government account teams, and pricing. This allows for better understanding of surgeons and hospital purchasing decisions. These models are also used to determine unmet needs and potential for new products. • Using multiple data assets performed analysis and provided insights for market sizing, procedure volumes, contract compliance, sales targeting, and competitive intelligence.

University of Delaware

BS

University of Delaware

Bachelor of Science (B.S.)