Charlie Stone
Marketing Research Analyst @ Integra LifeSciences | Driving Strategic Growth
- Role
- Marketing Research Analyst at Integra LifeSciences
- Location
- Trenton, NJ, US
- LinkedIn followers
- 500 followers
About Charlie Stone
With over nine years of experience in market insights, I am a seasoned marketing research…
Experience
Marketing Research Analyst
Jun 2016 — Present · Princeton, NJ, US
Responsible for all secondary market research analytics for the Tissue Technology and Codman Surgical Specialties divisions. Supporting Marketing, Sales, Pricing, and Investor Relations with competitive intelligence, market share and procedure level data. Providing analytics for tactical and strategic planning. • Designing and maintaining quarterly dashboards to track the performance of Integra’s products vs. competitors and to view changing market conditions. Provides monthly share reports and competitive intelligence. Also produces reports to track sales vs. budget. • Create targeting databases comparing internal sales vs. procedures by facility. These databases are being used to find high volume accounts and have increased sales. • Build Quantitative Buying Process models from primary market research data. Present insights to marketing teams, government account teams, and pricing. This allows for better understanding of surgeons and hospital purchasing decisions. These models are also used to determine unmet needs and potential for new products. • Using multiple data assets performed analysis and provided insights for market sizing, procedure volumes, contract compliance, sales targeting, and competitive intelligence.
Education
University of Delaware
BS
University of Delaware
Bachelor of Science (B.S.)
Skills
- Quantitative Research
- Marketing Research
- Business Intelligence
- Customer Engagement
- Ims Data
- Business Planning
- Customer Insight
- Prescription Drugs
- Training
- Market Analysis
- Database Management
- Business Insights
- Medical Devices
- Consumer Insight
- Sales Analysis
- Product Management
- Strategic Insights
- Relational Databases
- Sales
- Direct Sales
- Data Analysis
- Product Launch
- Marketing Analysis
- Competitive Analysis
- Market Insights
- Dashboards
- Strategy
- Microsoft Excel
- Market Research
- Microsoft Access
- Analytics
- Strategic Planning
- Pharmaceutical Industry
- Launch Experience
- Cognos
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Management
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