Charlie Sung Shin

About Charlie Sung Shin

Charlie Sungho Shin is an experienced sports executive with over 20 years of experience in strategic planning, growth strategy, revenue optimization, life-cycle marketing, CRM, marketing performance measurement, data analytics, and marketing technology across various industries.He joined the Indianapolis Colts in 2021 and is Vice President of Analytics & Digital Innovation. In this role, he oversees the organization-wide strategic planning, go-to-market strategy, CRM operations, and digital innovation.Before joining the Colts, Charlie was a VP of Strategy & Analytics at MLS for 15 years. He developed the foundation and enhanced league-wide data strategy, analytic capabilities, and CRM technology infrastructure. He also worked as a senior business consultant at Samsung OpenTide and PwC Consulting for over six years managing various projects related to customer strategy, CRM strategy, performance marketing, customer segmentation, and new business model development.In addition to his current role at the Colts, he serves as an adjunct faculty at New York University’s graduate program for Integrated Marketing and Columbia University’s Sports Management graduate program. Charlie holds a B.A. in Business Administration from Yonsei University and an M.S. in Sports Business from New York University.

Experience

1. Vice President, Analytics & Digital Innovation

   Indianapolis Colts

   Jun 2023 — Present · Indianapolis, IN, US

   Responsible for operationalizing internal capabilities (i.e. customer strategy, insights & analytics, KPI and digital and tech innovation) and implementation of customer (B2B & B2C) lifecycle management (i.e. acquisition, engagement, monetization and retention) across Colts digital ecosystem.

Education

• Yonsei University

  Bachelor, Business Administration

  1992 — 1997

• New York University

  Master of Science, Sports Business

  2005 — 2007

Skills

• Analytics
• Social Media Marketing
• Sponsorship
• New Business Development
• Customer Relations
• Direct Marketing
• Marketing
• Email Marketing
• Crm
• Event Planning
• Customer Service
• Event Marketing
• Brand Management
• Marketing Strategy
• Creative Direction
• Market Research
• Integrated Marketing
• New Media
• Loyalty Programs
• Event Management
• Digital Strategy
• Strategic Planning
• Data Analysis
• Brand Development
• Segmentation
• Social Media
• Sports Marketing
• Digital Media
• Database Analysis
• Facebook
• Sports Management
• Sas
• Strategy
• Customer Relationship Management (Crm)
• Business Development
• Digital Marketing
• Relationship Marketing
• Management
• Marketing Research
• Advertising