Charlie Riley

About Charlie Riley

I\'m a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. I\'ve been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix. I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.I\'m passionate about coaching my kids\' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo\'s AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Experience

1. VP of Marketing

   InsurePay

   Jan 2026 — Present · Buffalo, NY, US

   Recruited to lead marketing for this growing insurtech startup focused on making payments faster, more accurate and with tighter security for commercial carriers, agents, MGAs and policyholders. • Spearheaded marketing initiatives to educate insurance decision makers about enhancing payment options like Workers\' Comp Pay-as-you-go, payables and collection.

Education

• St. Bonaventure University

  BA, Journalism/Mass Communication

  1997 — 2001

• St. Bonaventure University

  MBA, Marketing/Management

  2001 — 2003

Skills

• Leadership
• Marketing Communications
• Web Analytics
• Net Promoter Score
• Marketing
• Integrated Marketing
• New Media
• Online Advertising
• Media Buying
• Copywriting
• Strategic Planning
• Mobile Marketing
• Sem
• Event Planning
• Interactive Marketing
• Change Management
• Sponsorship
• Marketing Research
• Teaching
• Corporate Branding
• Mergers
• Start-Ups
• Creative Direction
• Digital Media
• Social Media Marketing
• Market Research
• Public Relations
• Google Analytics
• Media Planning
• Media Relations
• Social Networking
• Brand Development
• Online Marketing
• Email Marketing
• SEO
• Mentoring
• Social Media
• Business Development
• Digital Marketing
• Advertising