Charlie Miller

About Charlie Miller

Brooklyn-based UX Researcher specializing in scalable solutions for enterprise platforms across CPG, retail, and martech. I translate complex user needs into actionable insights through research strategy, persona development, and service design.My work spans Amazon and retailer analytics platforms, ad tech and social marketing tools, enterprise dashboards, and omnichannel (brick-and-mortar + ecommerce) research. I\'ve developed persona frameworks across CPG organizations, mapped service blueprints for enterprise data partnerships, and led cross-functional research initiatives.Research & Strategy: Mixed-methods research (interviews, contextual inquiry, surveys), Jobs-to-be-Done framework, generative research, conversation intelligence analysis (Gong.io), persona development, omnichannel user research, research strategy development.Design & Product: Service blueprints (including enterprise partnership integrations), persona mapping, user story mapping, UX architecture, rapid prototyping, and UX content strategy.Specialized Skills: AI/ML integration, business intelligence, scaling product acquisitions, leveraging conversation intelligence for research at scale, CPG/retail domain expertise.Tools & Platforms: Claude (Anthropic), Gong.io, Figma, Miro, Lucid.

Experience

1. Ux Researcher

   SPINS

   Feb 2022 — Present · Brooklyn, NY, US

   UX Research/Product Design - SPINS - leading wellness-focused data technology company. We enable natural, better for you, better for the environment cpg brands to get on shelf, stay on shelf, and succeed on shelf. Conduct service blueprint workshops defining current state processes identifying opportunities Lead user interview sessions to understand pain points and identify solutions Create end-to-end product design approaches on features that empower SMB, Enterprise, CPG and the people behind them. Lead cross-functional discovery and design workshops to generate and evaluate user-centered solutions Guide design execution, improve the retail and brand experience, and work with engineering, product, and client insights to launch products. Rapidly produce multiple concepts and prototypes, understanding when deeper exploration is warranted and when it is best to pivot and try another approach. Take into account existing insights, technical constraints, business needs, and specific platform demands to produce data-informed solutions. Drive priorities and requirements through market analysis, voice of the customer feedback, and alignment with SPINS strategic objectives. Develop a clear understanding of customers business domain, their needs, and how they operate. Drive priorities and requirements through analysis, voice of the customer, feedback, and alignment with SPINS strategic objectives.