Charlie Holliday

About Charlie Holliday

Enterprise GTM & Strategic Accounts leader helping VC / PE-backed SaaS companies generate predictable revenue, and then retain & continue to grow it for years to come. My career has followed the evolution of how brands connect with their audiences — social platforms, real-time content, influencer marketing, and streaming. I’ve spent 15+ years in Enterprise Sales within emerging technology categories, often joining early and helping to build the sales motion as the market matures. I’ve navigated acquisitions, mergers, and restructures, and learned how to still deliver results even when the ground is shifting. Looking ahead, I’m seeking a stable, results-focused sales environment with room to grow — not because I can’t manage a fast pace or ambiguity, but because I want to invest in a vision, team, vision and company long enough to see real growth occur. I’m always energized by what’s next: AI, creative tools, and new ways for brands to tell great stories or solve hard problems. Open to connecting with others building in these spaces.All em dashes are my own.

Experience

1. Enterprise Account Manager

   Atmosphere TV

   Feb 2024 — Present · Austin, TX, US

   Strategic Account Management: Led C-level negotiations across 50 top revenue-producing enterprise accounts, partnering with Finance, Product, Engineering, BI, and Operations team to drive a 95% conversion rate to new commercial terms and ensure revenue growth.NRR Growth: Managed large-scale distribution & retention initiatives in partnership with Customer Success and Fulfillment teams, recommitting over locations to ensure $8MM+ in annualized revenue.SMB to Enterprise Transition: Established an Enterprise AM practice – standardized operations & engagement plans; restructured fees & multi-year commitments; improved billing governance; decreased revenue leakage stemming from low usage and hardware losses.

Education

• British Film Institute

  Filmmaking & Independent Cinema

• The University of Texas at Austin

  Executive Education Certificate, General Management

• Michigan State University

  Bachelor of Arts, Digital Media / Fine Arts

Skills

• Marketing
• Product Marketing
• Social Media Marketing
• Enterprise Software
• Sales Management
• Marketing Strategy
• Strategy
• Leadership
• Product Development
• Digital Media
• Business Development
• Digital Marketing
• Advertising
• Strategic Partnerships
• Social Media
• Strategic Planning
• Saas
• Account Management
• Crm
• Management
• Sales
• Integrated Marketing