Charlie Bestall
Demand Generation Manager @Basekit B Corp
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WORK HISTORY
Demand Generation Manager @Basekit B Corp
Bristol, GB
Developing and executing demand generation activities for this global SaaS business- Leading ABM strategy in collaboration with the Partnerships team and SLT- Ownership of pipeline, ensuring cross-functional alignment with sales to optimise every stage- Managinh paid strategy, overseeing agency relationships, budget allocation, and creative execution- Piloting AI-driven tools, analysing their impact on marketing and sales efficiency and revenue impact.
EDUCATION
University of the West of England
2:1, Marketing
SKILLS
ABOUT CHARLIE BESTALL
B2B marketing specialist with expertise in ABM, customer acquisition, demand generation and GTM strategy. Proven success across outreach, paid, SEO and social. Skilled in experimenting with and deploying new technologies to improve pipeline performance and drive revenue. Experienced in building scalable processes and campaigns for businesses from startups to enterprises.Current martech stack: Adobe Apollo, CC, Clipchamp, Evaboot, HubSpot, La Growth Machine, LeadInfo, Make, Perplexity, RB2B and Submagic.
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