Charlie Baird

About Charlie Baird

As a proven marketing and business leader, I specialize in translating complex product offerings into compelling market narratives that drive measurable growth and establish category leadership. With a rich blend of experiences in integrated marketing, product marketing, sales enablement, product management, and offering management, I excel at leading high-performing teams, building robust go-to-market strategies, and orchestrating cross-functional collaboration to deliver exceptional business outcomes.I am an architect of growth, known for my ability to identify market opportunities, define differentiated value propositions, and execute integrated campaigns that resonate with target audiences and accelerate demand. My experience spans the full product lifecycle, from ideation and launch to sustained market leadership, with a strong emphasis on leveraging data and customer insights to inform every strategic decision.A natural collaborator and a strategic thinker, I thrive at the intersection of product, sales, and marketing. I am passionate about mentoring talent and building a culture of innovation and accountability.

Experience

1. Vice President of Product & Solutions Marketing

   Skillsoft

   Jun 2025 — Present · Raleigh, NC, US

Education

• North Carolina State University

  Mass Communication/Media Studies

  1994 — 1999

Skills

• Thought Leadership
• Product Management
• Strategic Partnerships
• Marketing Strategy
• Business Strategy
• Marketing Management
• Market Analysis
• Marketing
• Product Development
• Cloud Computing
• Training
• New Business Development
• Marketing Communications
• Go-to-Market Strategy
• Competitive Analysis
• Contract Negotiation
• Cisco Technologies
• Leadership
• Strategy
• Lead Generation
• Crm
• Channel Partners
• Data Center
• Product Marketing