Charlie Smith
Field Sales Operation Manager for Nestle Confectionery in the Convenience Channel @Nestlé
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WORK HISTORY
Field Sales Operation Manager for Nestle Confectionery in the Convenience Channel @Nestlé
York, GB
This role key responsibilities are as followsEnsuring Category strategy is turned in Operational excellence and is launched to a big field team fit for the symbols and Indies channel.Working with Category teams on Perfect Store concepts including the so what selling storyWorking with the Point of SaleTeam on launches from concept to executionUsing data to disrupt and drive continuous learning, Data includes multiple sources to analyse and sell concepts internally.Provide tools for the field team to disrupt with data in store.Return on in Investment Developing route to market strategy for the field teamBudget management and working with Finance.Managing 3rd PartyWorking with Customer sales and supply chain.Forecasting and managing an annual kpi and volume planPresenting on regular occasion to the commercial teams on the achievements of the Field team.Understanding what capability is required to launch Call file capacity which is linked to a rolling planWorking with up to 70 people in a matrix organisation to ensure Field team launches happen on Day 1Upward feedback on future strategy to key decision makersMy key recent successes are as followsLaunched a new strategy that won tens of thousands of new distribution points in retail and also made the team more efficient Focus on a range of SKU that has increased sales by 450% every 4 weeks in the past 2 years with a rolling on and off shelf execution planPermanent point of sales launches that have been sustained which has given visibility and created ten of thousands of points of interruptions. Project managed a new reward scheme for retailers with a very high take up rate.Constantly looking for improvements in all aspects of the operation.Using data to gain alignment internally with stakeholders
EDUCATION
Nottingham Trent University
Higher National Diploma, Business and Finance
University of Wolverhampton
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
ABOUT CHARLIE SMITH
I have worked at Nestle for 25 years. Across this time I have been in Sales, Field Sales, Category and Marketing roles.These roles have given me experience of working in Grocery, Convenience, Out of home and Wholesale channels.I have experience of the following:Perfect store concept to launchPath to Purchase for NPD launchesUnderstanding the Wholesale and Convenience channelUsing Data to drive performance and disrupt including multiple data setsFull return on investment analysisConcept to execution of permanent point of sale launchesBudget management Forecasting Managing contacts in a matrix organisationWorking collaboratively with customers sales and supply chainProject ManagementPost Evaluation and measurement of activity.Working and managing 3rd party field agencies. All of the above experience makes me an expert in the different channels and how to go to market and launch concepts into retail.
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