Charlie Murphy
Brand & Product Marketing Manager Lg Electronics (Lg Eco Solutions & Lg Information Display) @LG Electronics
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WORK HISTORY
Brand & Product Marketing Manager Lg Electronics (Lg Eco Solutions & Lg Information Display) @LG Electronics
As a Brand and Product Marketing Manager, I lead 360-degree marketing strategy and execution across two B2B business units, overseeing go-to-market planning, product positioning, demand generation, sales enablement, PR, CRM, digital, social media, and events. I manage the full marketing budget to optimize ROI and deliver measurable growth.• Strategic Planning & GTM Execution: Lead product launches and integrated go-to-market strategies to strengthen brand positioning and drive revenue growth.• Performance & ROI: Oversee marketing budgets and track KPIs to maximize efficiency; achieved a 40% increase in MQLs and delivered $1.8M in sales directly from marketing in 2024.• Demand Generation & Sales Enablement: Manage MQL pipeline using Salesforce to optimize lead nurturing, conversion rates, and sales alignment.• Brand Messaging & Content Marketing: Develop UVPs and execute multichannel campaigns—content, PR, and thought leadership—to enhance visibility and engagement across trade and national media.• Event Marketing & Customer Engagement: Deliver 2–3 brand-led events quarterly; independently managed the 20x12m LG stand at Installer Show 2025 and an event at 180 Strand, generating 150+ MQLs and over $2M in sales opportunities.• Customer Loyalty & Retention: Scaled the LG All Stars loyalty program from a few hundred to active users, driving repeat revenue and engagement.• Cross-Functional Leadership: Partner with senior stakeholders across the UK, HQ (Korea), and EHQ (Germany), aligning marketing initiatives with commercial objectives and product strategy.
EDUCATION
University of Exeter
BSc
Ingrid Jespersens Gymnasieskole
High School
ABOUT CHARLIE MURPHY
Driving growth through strategy, creativity & customer insight I believe the strongest…
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