Charlie Mertes
Vice President, Analytics & Insights at Procter & Gamble
- Role
- Vice President, Analytics & Insights, Global Sales at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Charlie Mertes
Consumer Insights & Analytics Professional with consistent 25 year track record of delivering insights that fuel business growth. Experiences include consumer packaged goods and pharmaceutical industries, 4 different $1 billion brands (Pampers, Crest, Downy, Actonel), international (Australia/New Zealand, Global Sales Capability, and retail/shopper insights (Target Customer Team).
Experience
Vice President, Analytics & Insights, Global Sales
Feb 2024 — Present · Cincinnati, OH, US
Education
University of Wisconsin-Madison
Bachelor of Business Administration, (B.B.A.), BA, Marketing and Political Science
1993 — 1998
Skills
- Consumer Insights
- Market Research
- Segmentation
- Pharmaceuticals
- Fmcg
- Australia
- Brand Equity
- Pharmaceutical Industry
- Asia Pacific
- Quantitative Research
- Marketing Research
- Shopper Marketing
- Customer Insight
- Shopper Insights
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