Charlie McCullough
Content Marketing Manager 25M+ Impressions | Construction & Workforce Development |
- Role
- Strategic Communications Manager at Indiana Constructors, Inc
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Charlie McCullough
Experienced digital marketing professional with expertise in managing social media…
Experience
Strategic Communications Manager
Nov 2022 — Present · Indianapolis, IN, US
Cross-Platform Impact- Gaining more than 15 million views across social platforms more, I strategically deployed short-form video content across TikTok, YouTube Shorts, Facebook, and Instagram Reels, optimizing content for various platforms to amplify reach and engagement. Multifaceted Content-Creator - Managed diverse visual content creation, including on-site filming at construction sites and member job sites, event photography, corporate headshots. From RAW film/images to strategically published content, I am responsible for it all.TikTok Growth and Virality - Grew the \"Work IN Roads\" TikTok page to over 700 followers, views, and likes in just five months, showcasing proficiency in short-form video trends, handling the full production process from writing and filming to editing and posting.Strategic Content Marketing Leadership- Led content marketing initiatives for a century-old construction trade association, achieving a significant 400% YoY growth in impressions across three individual corporate accounts.
Education
University of Southern Indiana
Bachelor's degree
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