Charlie Marshall
Senior Market Development & Market Research Professional
- Role
- Vice President at Strategex
- Location
- Spartanburg, SC, US
- LinkedIn followers
- 500 followers
About Charlie Marshall
I am a Senior Market Development & Market Research Professional with an Economics Degree from Princeton University and over 30 years of experience successfully expanding the recognition and bottom line of manufacturing and service companies. My core competencies focus on business growth, strategic planning, and innovative solutions. Over the years, I have developed a reputation for my unique ability to discern and extract useful data, identify and capitalize on profitable opportunities, and establish and lead productive teams that dramatically improve the image and viability of the brands I represent.Expertise & Experience Include.Develop marketing plans designed to deliver top line growth. Assessing organizational alignment with strategic intent.Design and facilitation of strategic planning processes: from concept through implementation.Develop concepts, designed marketing collateral, and implemented marketing programs around “total cost of use” concepts, leading to price premiums.Design global customer driven quality improvement processes utilizing formal customer feedback systems, QFD, and statistical process control.Successful in the managing large, multi-dimensional projects involving numerous functional areas.
Experience
Vice President
Jul 2024 — Present · Clemson, SC, US
PMG was acquired by Strategex in July 2024
Education
Princeton University
Bachelor of Arts (B.A.), Economics
1976 — 1979
Skills
- Product Development
- Leadership
- Marketing Communications
- Coaching
- Market Research
- Marketing
- Corporate Alignment
- Survey Design
- Program Management
- Regression Analysis
- Lead Generation
- Research
- Data Analysis
- Lean Manufacturing
- Team Building
- Management
- Total Quality Management (Tqm)
- Negotiation
- Marketing Management
- Email Marketing
- Swot Analysis
- Microsoft Excel
- Powerpoint
- Account Management
- Innovation
- Customer Service
- Sales
- Value Based Selling
- Business Analysis
- Qfd
- Leadership Development
- Statistical Process Control (Spc)
- Project Management
- Strategic Planning
- Start-Ups
- Business Development
- Microsoft Word
- Team Leadership
- Leading Strategic Innovation
- Event Planning
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