Charlie Marshall
General Manager @Higher Collective Stores
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WORK HISTORY
General Manager @Higher Collective Stores
Bridgeport, CT, US
Lead all inventory operations including purchasing, forecasting, pricing, payables, compliance, auditing, and e-commerce for 2 new cannabis retailers in Connecticut. Also the point of contact for state compliance through the Connecticut Department of Consumer Protections. Lead all sales operations, set best practices and SOPs, perform internal audits to evaluate risk and test internal controls, as well as identify opportunities for a more efficient operation.Hired, and currently lead a team of 15 employees, overseeing HR, payroll, weekly cash deposits, and daily operations to ensure smooth functioning, while maintaining growth month over month.Achieved a seamless opening for both locations, contributing to the success of Higher Collective in the highly competitive Connecticut market.
EDUCATION
Indiana University Jacobs School of Music
Bachelor of Science - BS, Recording Arts
ABOUT CHARLIE MARSHALL
About Me With a passion for emerging industries and a proven track record of operational excellence, I’ve spent the last decade navigating the dynamic worlds of cannabis, retail, and the capital needed to get these ventures off the ground. From managing fast-paced dispensary operations to steering high-stakes strategic initiatives, I thrive at the intersection of compliance, creativity, and growth.Currently, I lead Inventory & Sales Operations as the Inventory Manager & Assistant General Manager at Higher Collective in Bridgeport, Connecticut. I’m responsible for everything from purchasing and forecasting to compliance and team leadership. I helped launch two retail locations seamlessly—developing SOPs, conducting internal audits, and ensuring smooth HR/payroll processes for a talented team of 15. The result? Consistent month-over-month growth in one of the most competitive cannabis markets on the East Coast.On the advisory side 🤝, I served as Director of Business Development at The Panther Group, where we delivered financial and strategic consulting to cannabis companies at every stage. Whether it\'s capital raising, M&A 🤝, or go-to-market strategy, we brought unmatched industry insights and a collaborative approach to help our clients scale and succeed.My experience also includes spearheading a Private Label Retail Credit Card program, leading digital marketing campaigns, and being the go-to Cannabis Encyclopedia for my teams. Early in my career, I honed my operational chops in the music and events industries—engineering live shows and running high-profile recording sessions at places like Google and NightBird Studios. Core Strengths: Inventory & Compliance Management🤝 Business Development & Client Relations Project & Product Management HR, Payroll & Team Leadership E-Commerce & Digital Marketing Cannabis Industry Expertise Adaptive Thinking & Startup HustleI’m passionate about helping businesses grow sustainably, building strong teams, and embracing new challenges head-on. Whether it\'s opening new stores, advising on high-level strategy 🧠, or rolling up my sleeves to get things done, I bring energy, precision, and a collaborative spirit 🤗 to everything I do.Let’s connect! I’m always open to new opportunities, partnerships, and conversations about the future of cannabis and beyond.
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