Charlie Gross

Head of Partnerships @Performance Golf

Fort Lauderdale, FL, US

Driving revenue growth through strategic brand, creator, and performance-based partnerships — helping golf-focused businesses expand reach and monetize smarter.• Led partner-sourced revenue growth of 30% YoY by developing and executing strategies across brand collaborations, media partners, creators, and corporate sponsorships.• Built and manage a structured partnerships pipeline in HubSpot — improving forecasting accuracy, partner segmentation (brand, traffic, paid, revenue share), and deal velocity.• Negotiated and launched high-impact collaborations with top golf creators, product brands, and aligned performance platforms — expanding distribution and diversifying revenue.• Revamped channel reporting infrastructure to give executive leadership real-time visibility into pipeline performance, revenue attribution, and campaign-level ROI.• Partnered with marketing, finance, and content teams to develop full-funnel GTM strategies — resulting in increased partner conversion rates, improved campaign ROAS, and stronger LTV.• Serve as a strategic liaison to external partners — aligning business incentives, negotiating terms, and ensuring long-term success beyond initial campaign performance.