Charlie Crideford
Total Connections Planning & Media Lead - Beverages, Gb & Ireland @百事
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WORK HISTORY
Total Connections Planning & Media Lead - Beverages, Gb & Ireland @百事
Driving innovation and cultural relevance in media strategy for PepsiCo’s beverage portfolio across GB & Ireland.Key Highlights- Lead development of integrated media strategies combining creativity, data, and cultural insight to deliver measurable business impact- Champion new media models, creator-led partnerships, and immersive brand experiences to keep brands at the forefront of cultural conversations- Manage multi-million-pound media budgets, ensuring efficiency and ROI- Oversee agency partnerships, driving strategic alignment and operational excellence- Mentor and lead cross-functional teams to deliver bold, high-performing campaigns.
EDUCATION
Thames Valley University
CIM Professional Diploma in Marketing
Bournemouth University
BA (Hons)
SKILLS
ABOUT CHARLIE CRIDEFORD
Passionate about creating communication strategies that inspire, innovate, and deliver. Driving change at the intersection of media, creativity, and culture, I pioneer new approaches—leveraging creators, emerging platforms, experiences and data insights to shape the future of brand storytelling. I lead high-performing teams to push boundaries and build bold campaigns that achieve measurable impact, ensuring brands thrive in a fast-changing cultural landscape.
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