Charlie Cassell
Sales Director @HexArmor
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WORK HISTORY
Sales Director @HexArmor
EDUCATION
University of Illinois Chicago
MBA, Management
Purdue University
BA, History
ABOUT CHARLIE CASSELL
Goal-oriented, energetic leader with experience in Diversified Channels (Grocery, DIY, MRO, B2B Industrial) capable of leading teams and working cross-functionally to meet corporate sales objectives. Leverages a strong analytical framework and fact-based selling (IRI/Nielsen) to provide channel solutions and initiatives which consistently meet or exceed financial commitments. Influential and effective with all internal departments necessary to manage and maintain a profitable P&L (Supply Chain, Marketing, EDI, Legal, CS, Transportation, Credit, etc.) Specialties: Leadership, National Accounts, New Business Development, Relationship Management, Pricing Management, MAP Pricing, Recruiting, SAP, Nielsen, New Product Development, Private Label, Supply Chain, Promotions, and Category Management, Employee Development Account/Channel Experience: Industrial Channel: Univar USA, Brentagg, Proctor and Gamble, Fresenius, Baxter, Industrial Distribution, Oil and Gas, etc. DIY Channel: Home Depot, Lowe\'s, Menards, Sears Holdings, Ace Hardware, True Value, DIB, Orgill, Tractor Supply Corporation, STAFDA Grocery Channel: Kroger, Publix, HEB, Grocers Supply, AG Baton Rouge, AG Florida Mass: Target, Kmart, Big Lots, etc.
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