Charles Oakes
Director, Paid Social (PlayStation)
- Role
- Director Paid Social Playstation at Essencemediacom
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Charles Oakes
Data driven social media director with 9+ years of experience currently working on the global PlayStation business
Experience
Director Paid Social Playstation
Jan 2024 — Present · Los Angeles, CA, US
Americas (USA, CAN & LATAM) social activation lead- Directly manages and mentors 10+ team members- Leads technical innovation and T&L- Spearheaded the strategic implementation of CAPI to transform e-commerce growth- Leads full funnel activations across all key lines of business including but not limited to studio releases, in-game monetization, subscriber growth and physical hardware salesGlobal Project Management, Team Management, Lift & Conversion Frameworks (CAPI), DCO, Client Relations, Influencer Media, AR Integrations & InnovationPlatforms: Facebook, Instagram, Tik Tok, Snapchat, X (Twitter), YouTube, Reddit & Pinterest
Education
Texas Tech University
Bachelor’s Degree, (B.A) Advertising
Skills
- Microsoft Word
- Public Speaking
- Customer Relationship Management (Crm)
- Inventory Management
- Leadership
- Teamwork
- Public Relations
- Management
- Integrated Marketing
- Client Relations
- Microsoft Office
- Sales
- Advertising
- Social Networking
- Event Planning
- Copywriting
- Crm Databases
- Social Media
- Marketing
- Music Production
- Advertising Sales
- Presentations
- Customer Service
- Strategic Design
- Research
- Digital Media
- Time Management
- Marketing Leadership
- Digital Marketing
- Marketing Research
- Social Media Marketing
- Communication
- Powerpoint
- Microsoft Excel
- Event Management
- Digital Strategy
- Project Management
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