Charles Wakefield

About Charles Wakefield

Results-driven leader with 30+ years of experience transforming organizations, driving growth, and optimizing performance. As an entrepreneur, I\'ve founded and led four successful companies, each with a unique focus and impact. In addition, I\'ve served as an executive interim general manager, consultant, and coach, spearheading strategic initiatives, leading complex change efforts, and building high-performing teams across diverse industries. My passion lies in helping organizations achieve their full potential by aligning their people, processes, and strategies with their core purpose and values.My expertise includes:~Organizational Development & Change Management~ Strategic Planning & Execution ~ Leadership Development & Coaching~ Operational Efficiency & Process Improvement ~ Training & Development~ Business Growth & Transformation~ Entrepreneurship & Start-up DevelopmentI\'ve consistently delivered measurable results throughout my career, from increasing lead generation by 75% to securing multi-million dollar projects. I\'m equally adept at leading large-scale organizational transformations as I am at coaching individual executives to achieve their personal and professional goals.I believe in a collaborative, client-centered approach, tailoring solutions to meet each organization\'s unique needs. Whether you seek to improve operational efficiency, drive growth, or enhance leadership capabilities, I\'m committed to partnering with you to achieve your goals.

Experience

1. Chief Executive Officer

   Latreia Home Solutions

   Mar 2009 — Present · Chandler, AZ, US

   Leading provider of comprehensive home improvement solutions, offering expert interior design, custom window coverings, and general contracting services.Key Accomplishments & Focus Areas:~ Business Growth: Successfully expanded the company from a single entity (Latreia Blinds and Shutters) to a multi-faceted home solutions provider.~ Client Satisfaction: Built a reputation for exceptional customer service and quality craftsmanship, resulting in a loyal client base and consistent referrals.~ Operational Excellence: Optimized operations across all three entities, ensuring efficient project management, timely delivery, and cost-effective solutions.~ Team Leadership: Developed a high-performing team of skilled professionals, fostering a culture of collaboration, innovation, and customer-centricity.

Education

• Arizona State University

  Bachelor of Science (B.S.), Business Administration and Management, General

  1983 — 1988

• North Hunterdon Regional High School

  High School, College Prep

  1979 — 1983

Skills

• Window Coverings
• Contract Negotiation
• Start-Ups
• Strategic Planning
• Problem Solving
• Business Planning
• Operations Management
• Process Improvement
• Executive Coaching
• Public Administration
• Window Treatment
• Customer Service
• Organizational Structure
• Organizational Development
• Negotiation
• Policy
• Management Development
• Organizational Culture
• Shutters
• Recruiting
• Entrepreneurship
• Management
• Team Building
• Performance Management
• Draperies
• Coaching
• Blinds
• Employee Engagement
• Team Leadership
• Strategy
• Budgets
• Retail
• Cross-Functional Team Leadership
• Small Business
• Marketing Strategy
• Public Speaking
• Leadership
• Leadership Development
• Organizational Effectiveness
• Creativity